Writing for the Web

People read the Web much differently than they read print. For this reason, it is critical that Web content be written to accommodate how it is read. If not, you run the risk of losing a Web visitor. It is important to get a user to your site, but even more important to get him or her to stay.

User Behavior

Once a user comes to your site, they scan it, try to find what they’re looking for, and if they don’t find it, they will leave.

Web users don’t read long paragraphs. They are impatient. They don’t read, but scan a page looking for relevant information. Too little information will drive them away. Too much information will drive them away. If Web users can’t read your site, they will leave.

What is the Goal of Your Web Site?

Every Web site has a different goal. Sites generating pay per click revenue make their money by having solid content that makes people read multiple pages and come back to the site. Sites selling products or goods are dependent on having exceptionally written product descriptions. For any Web site to be successful, its content has to drive readers to take action, whether that means reading pages or purchasing a product or service.

Don’t let your site fall victim to bad content. Contact us to find out how we can help.